DJ PRESSEMITTEILUNG/DDP DIRECT 3A FINANCE GR.

DJ PRESSEMITTEILUNG/DDP DIRECT 3A FINANCE GROUP ANNOUNCES THE APPOINTMENT OF KHALED AKID IN ITS ADVISORY BOARD

(ddp direct) London / Zurich, July19, 2011 3A Finance PLC (the "Company" or "3A") (Ticker Symbol: 3AM, WKN: A1JFJA, ISIN: GB00B3X7DR65) is pleased to announce that it has appointed Khaled Akid in its Advisory Board.

Khaled Akid is an experienced Entrepreneur who brings over 20 years experience in Technology and Business Administration.

He has held various executive positions in sales and management at technology and telecommunications companies across Europe and the United States i.e. President & CEO of Amitelo AG in Zurich / Switzerland, Executive VP of GNT Global Network Telephone in Frankfurt / Germany, Sales Director of CATEL Telecom AG in Frankfurt.

He has been the founder of several Start-up companies across Europe, Africa and the Middle East, to name a few: GlobalNET Beirut, MIDNET Beirut, SUN Telecom GmbH Frankfurt, SUNTEL Casablanca, and Amitelo AG Zurich.

He has succeeded several listings of his own founded companies on several stock exchanges on the OTC Market, OTCBB and on the Entry Standard, Frankfurt Stock Exchange.

He was instrumental in achieving record annual growth for GNT with sales of 5 million growing over 57 million Euros within 2 years of time.

Khaled Akid spent 7 years with the U.S. Department of Defense and its U.S. Contracting Command in Europe, where he managed procurement of $30 million USD in Augsburg.

Khaled Akid was educated at the ISG Institut Superieur de Gestion in Tunis / Tunisia and both the U.S. Army Defense Management College in Fort Lee, New Jersey and the U.S. Air Force University of Technology in Ohio.

I am happy to be called upon to advise the Management of 3A Finance, Khaled Akid declared, inorder to carry forward the operations in Africa and the Middle East with a strong strategic plan, which I deeply believe in. he added: I am very pleased to see innovative companies like 3A willing to contribute to the changing of Africa and the world of finance on the continent; he continued: the successfactorsin 3As business plans are clearly defined and are the alignment and integration of the 3As objectives into reaching the corporate goals. The timing of the 3A involvement in Africa and the Middle East is very important because these regions are going through a complete transformation and democratization process that necessitate inventions and innovations in the world of finance. I will certainly help3A to devote itsmaximum efforts to support and assist businesses in these regions, which are today working hard to adapt to the realityof a changingeconomy, to access new means of companys finance and to connect to an international investment community. I am very pleased to accept this appointment and I will assist the 3As Management to explore the Maghreb, African and the Middle East Markets.

I am pleased to welcome Khaled Akid as a member of the Advisory Board. Stated Antonio Galvez, Chief Executive Officer of 3A, he added: with his fundamental knowledge and solid know-how of the Maghreb, African and the Middle East markets, 3A will get the proper assistance to penetrate these markets in an efficient and economical manner.,he continued: Khaled Akid has invested a substantial amount of money into 3A because he deeply believed in its undertaken; the secondary share market MEASSM, knowing that over 31,6 Million SME small and middle size enterprises in Africa and the Middle East are in need of 3As product MEASSM.

About 3A Finance PLC 3A Finance PLC is a holding company concentrating on the niche markets of Africa and the Middle East. The company is in process of designing and developing several innovative and unique financial services for the emerging markets of Africa, Middle East & Asia.

The company is intending to follow an aggressive growth scheme and is prepared to acquire strategic candidates to enhance its inorganic growth

Contact: 3A Finance PLC â ¨Investor Relationsâ ¨Department Email: IR@3a-finance.ch

â ¨Safe Harbor Statement; under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward- looking statements, including, but not limited to, certain delays beyond the company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

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(Dies ist eine über ddp direct verbreitete Pressemitteilung. Für den Inhalt ist ausschließlich das herausgebende Unternehmen verantwortlich.)

(END) Dow Jones Newswires

July 19, 2011 07:01 ET (11:01 GMT)